3 types of advertising agencies

A lot of companies use to advertise via direct business contacts with site owners. But a great deal of companies have to choose an advertising agency because it means that they will have a deal with professionals.
If you are a novice you will be confused for sure because of too wide choice. But is it really so wide? Unfortunately it isn't. Let me explain why.

What do you find when you seek advertising agency

Looking for agency you have to consider that some agencies are only called "advertising". As a matter of fact their activity must be named "SEO" (Search Engine Optimization). It's OK if you have good site & excellent content manager. If not you will get for your money traffic without conversion or with very low conversion. Moreover there is a real risk that reputation of your site will be ruined because of "black" seo methods.
So I strongly recommend to start internet promotion with Google AdWords or Yandex Direct, analyze your income & your site & only afterward try another way & take a risk with seo agencies

Another kind of agencies I'll call the "Internet agencies". They really can create for you banners, press-releases or even articles. They really can place your banners, press-releases or articles on the web & report some sort of results. The main problem is that they mostly are trying to minimise the efforts & to maximise the price. Personally I've heard from managers working in such kind of firms only 2 questions: " How many visitors d'you have" & "How much it costs to place a banner". They prefer banner because of it is more easier to make it, place it and create some kind of report. They don't pay attention to the quality of traffic. They hardly can distinguish the good article from the bad one. Their Russian is as poor as my English & even worse. So if you have a large budget, you will get some effect, if not, you will not.

However there are some REAL ADVERTISING AGENCIES. With smart management, professional editors and talented designers. Later on I'll tell you what questions you should ask in order to recognise them.